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Digital Planner - Berkshire, Slough, SL1 0

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Join Reckitt Benckiser and you'll join a global CPG powerhouse, whose Powerbrands hold No. 1 positions in seven worldwide market categories. We've built our success on a quick-thinking, fast-acting culture, so you can look forward to a role that will have real impact on a business that continues to outpace the global markets.

The role is responsible for the developing and implementing the strategy behind staying ahead of the Connected Consumer across all touchpoints with a strong focus on innovation and multiscreen strategy. The ideal candidate will have a passion for technology and quickly evolve into an industry expert for the RB organization as this role will set the stage for how to "raise the digital ceiling" for the US and across the Globe.


The Connected Consumer Manager will be someone who puts real people and technology at the core of everything they do! They will be responsible for ensuring that RB's brands act in the same way, leveraging the latest consumer trends to educate the marketing activities conducted and inspire a new way of thinking. They must have a strong grasp on how consumers interact and utilize all main devices and provided structured POV's to both RB brands and external partners on how to leverage to maximize business objectives and drive ROI.

We are looking for an expert on all things mobile and multiscreen who can demonstrate cross-functional leadership and measurably enhance the effectiveness of marketing across the RB portfolio.

The ideal candidate for this role will work within Emerging Platforms and technologies but invariably the biggest skill will be how to ensure what is delivered puts the consumer and the brand at the core.

As part of the Digital Team this position needs to have:

· A deep passion for the consumer and knowledge of how digital drives across the entire Path to Purchase
· Strong business analysis skills with the ability to leverage the business and seek areas of disruption
· Robust understanding of the technology, digital marketing, and infrastructure underpinnings required for mobile and web.
· Highly developed expertise in business development and innovation, with a successful track record in leading product launches and securing key partnerships
· Strong ability to navigate across a Global Organization

Key Responsibilities of the role include:

· Development of Multiscreen Strategy, including but not limited to understanding how it fits with Comms Planning, Activation, and measurement
· Drive innovation and provide Strategic POVs on key trends to keep RB ahead of the curve in the Mobile and Multiscreen space
· Understand how a multiscreen strategy and innovation work within the overall Brand Communications Strategy
· Working across team to help develop measurement strategy that will offer the most robust insights to pay off brands Comms. Objectives
· Create best practices for content utilization in the multiscreen space
· Provide educational materials that can be used to cascade the Connected Consumer insights across the US and broader Global organization
· Development of key innovation initiatives with the Connected Consumer space, including but not limited to Gaming, Tablet, Video, TV extensions, Shopper etc.
· Drive enhanced thinking from our agency partners to help support innovate thinking within brand plans
· Establishing relationship with key partners in the Multiscreen space to determine opportunities for Joint Business Partnerships that drive results and keep us ahead of the curve
· Work closely with other PB Comms. and Brand Teams to implement strategiesLink megjelenítése" width="0" height="0" />
Helyek Külföld
Kategória Külföldi munka
Aktiválás időpontja 2015.01.02.
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