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Senior Brand Manager - Respiratory

Régió: Budapest

HAYS Hungary Kft.
Hozzáadva: 2016.07.20.
Jelentkezési határidő: 2016.08.01.
Hirdetés azonosító: 1039010
lejárt

 

 
 
Senior Brand Manager - Respiratory

Our client is a global top 10 ethical pharmaceutical company with promising R&D pipeline and excellent reputation.

We are seeking an experienced pharmaceutical marketeer to manage their strategic brands in their fastest growing respiratory portfolio in Hungary!

Responsibilities:

- Development and implementation of the marketing strategy in line with the regional strategy to maximize benefit and exploit local market opportunities.
- Analyse the markets, identify market opportunities. Develop, implement and drive product strategies and tactics to maximize product sales and achieve defined brand goals.
- Prioritize use of marketing/promotional resources to effectively achieve brand goals.
- Track execution of the budget and monitor results.
- Develop and maintain close relationships with all relevant external business partners (KOLs, scientific societies, advertising agencies etc.)
- Team work with Sales, Medical Affairs, Market Access locally and regionally to ensure shared focus on business objectives and identification of opportunities leading to competitive advantage.
- Liaise with external agencies (communication, media etc.) to ensure successful implementation of programs.
- Forecast product sales in the market on a monthly basis.
- Constantly monitor and feedback performance of every brand/product to ensure it meets brand objectives; monitor competitive activities for each brand/product and share within the organization
- Training, inspiring and involving sales teams in strategy and tactics as well as actively gathering feedback.

Requirements:

- University degree
Marketing experience with a well-established pharmaceutical company
-  Practical knowledge of Marketing & Sales in originators’ environment
- Strong communication, negotiation and interpersonal skills
- Knowledge of respiratory market and KOLs is an advantage
- Superior organizational and analytical skills 
- Fluent English and Hungarian 
- Influencing skills, creativity and visionary thinking

Please apply with your CV or contact directly Peter Sitte.
 

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