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CMD Market Campaigns - London Region Marketing Senior Manager-London - London

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CMD Market Campaigns - London Region Marketing Senior Manager-LondonReference OPS04618Location LondonService Operations (Internal Firm Services)Specialism Marketing / Communications & Business DevelopmentIndustry Who we are looking for
PwC is looking for a senior manager level candidate to lead marketing for London Region. In this role, you will take responsibility for developing and driving the marketing strategy for London Region. You will lead a team of five marketers that includes marketing managers, marketing executives and an events executive.
You will support the London Region team leader to ensure that the London Region Client and Market Development (CMD) team is engaged, effective, connected and aligned to the business strategy.
You will need to have excellent influencing and communication skills in order to be credible and make an impact on senior management. A vital part of that will be driven be a thorough understanding of the strategic business drivers for PwC, the market and our clients.
Experience of leading teams and a proven track record of delivering effective marketing campaigns will be essential.
Within the broader CMD structure, this role will sit in our Market Campaigns capability - a networked team of 30 marketers from across our lines of service, industry sectors and regional offices. So you will also play a key role in supporting the Head of Market Campaigns, be a role model to other team members and have the ability to coach and develop the junior team members to become highly effective marketers.
The Market Campaigns team is responsible for driving high-impact marketing campaigns that support the growth strategy of PwC and respond to market opportunities. We will need to be creative and innovative using all the marketing channels available to meet the objectives of each campaign.
PwC's London Region is a fast-paced, high growth part of our business. It incorporates all London-based clients from FTSE 101-250, AIM listed, privately owned businesses and entrepreneurs. To support the business CMD supports the development and implementation of the firm's market strategy and in particular to deliver:
• Revenue growth
• Enhanced relationships and networks
• A distinctive brand experience
The PwC strategy is designed to provide a sharper focus on market issues in order to prioritise growth opportunities and align our resources to deliver them.
About the role
This role will report to the Head of London Region CMD and you will be responsible for a number of areas:
• Provide senior manager support in the delivery of firm's market campaigns across multiple channels.
• Provide expert advice on the most appropriate approach, content and channel mix and is accountable for ensuring that quality and brand standards are always upheld.
• Define short and long-term ROI measures and takes responsibility for delivery and evaluation of ROI on specific campaigns.
• Proactively seek new channels to market and innovates to engage with our audience in different ways.
• Work effectively with other parts of the marketing, communications and business development function, especially the Buyer Programmes, Thought Leadership, Opportunity Management and Media Relations teams.
• Drive quality standards through the team and monitors service levels so they are maintained consistently.
• Ensure that marketing campaigns are continuously improved and experience, information and knowledge are shared.
• Support the team leader to establish a best in class team and deals with poor performance as needed.
• Manage performance effectively and provides opportunities for individual growth and development in line with career aspirations.
• Ensure the alignment of individual objectives with business priorities and strategy.
• To be a people manager for managers and executives/assistants in the team as required.
Essential skills needed for the role:
• Graduate calibre with a proven track record in the provision of large scale B2B multi-channel marketing programmes.
• Experience of developing and implementing marketing strategy matched to commercial objectives.
• An expert understanding of marketing programmes and channel management.
• Strong knowledge of new and traditional marketing channels; experience of digital marketing would be an advantage.
• The ability to implement both strategic and tactical initiatives.
• Creative and innovative approach.
• Strong people management and development skills
• Proactive with a positive 'can do' approach.
• Self starter able to work effectively as part of a team.
• A sound business understanding as well as being commercially and risk aware.

The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional'.
The PwC Professional focuses on five core attributes; whole leadership, business acumen, technical capabilities, global acumen and relationships. We use this framework to recruit, develop and assess our people, at all grades and all areas of our business, because we expect all of our people to be leaders.

DiversityWe work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business.
As an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.Link megjelenítése" width="0" height="0" />
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