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Swicon Zrt.    Web Analyst
Hozzáadva: 2018.01.22.

On behalf of our multinational well-known IT provider client we are looking for an Web Analyst who will drive and manage analytical and reporting projects pertaining to classic web campaigns, mobile, social media and other eBusiness using Adobe Analytics

Great opportunity to join a mulitnational environment.

Pozíció leírása

  • Responsible for establishing a dashboard / framework / mechanism for integrating analytics into core business processes so as to enable data-driven decision making
  • Partner closely with regional demand generation,content management,web merchandising & operations functions to identify, prfioritize and deliver a steady stream of reporting & business analytics that supports marketing objectives
  • As the subject matter expert,provide thought leadership to the organisation and help business stakeholders understand and use web metrics / insights to improve user experience and engagement (quantifiable) across the shopper journey / information navigation
  • Develop an ongoing stream of analysis / hypothesis based ideas fora/b/n,multivariate and algorithmic testing to improve customer experience, engagement and ROI
  • Build governance & communication rigor around the implementation and communication of script tagging & analytics projects
  • Collaborate closely with Web Development / Capability / Global Analytics Teams in the technical implementation of web analytics / script tagging & online testing instrumentation
  • Prioritise, delegate/ conduct ad hoc analyses to answer specific questions from business stakeholders
  • Devise an effective operating model by which country / regional / global needs for metrics & analysis are prioritised & delivered
  • Establish and maintain partner relationships with Global Digital Analytics to properly define,track, govern the consistency & accuracy of web metrics tagging across the globe
  • Guide and train publishing team provide pre-launch and post-launch analysis and insights
  • Establish & enforce the governance process in analytics script tagging & tracking,deliver regular knowledge refresh training to Publishing Teams & appointed agency

  • High-level degree
  • 1-3 years of experience in the field of analyzes
  • High level of English is a must (written and oral as well)
  • Upper intermediate level of MS Tools, preferably in Excel and PowerPoint
  • Basic knowledge of Google Analytics
  • Team-player attitude
  • Flexible personalityAdvantages:Experience of online marketing analyzes
  • Background in multinational environment
  • Advanced knowledge of Google Analytics or Adobe Analytics

Értékelt kvalitások

Amit nyújtunk
  • Possibility to work in multinational environment
  • You can use premium analytics tools
  • Home-office
  • Feel-good fridge, recreational facilities ( Air-hockey table, xbox, darts etc.)

Marketing / Reklám / Média / PR
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