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PPC Manager (Fashion e-commerce) - London, Islington, EC1V 7DF

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Do you want to work in a dynamic, fun and growing environment where no two days are the same? Then this could be the job for you!

This is an exciting time for Farfetch as we are experiencing a period of unprecedented growth. We are looking for PPC Manager to join the team.

The Role?

The role is responsible for defining, managing and executing the strategy for paid search with the ultimate goal of increasing traffic and revenue. The successful candidate will be comfortable communicating ideas and change, have experience in managing at least 3-5 direct reports and will enjoy a sense of ownership over paid search marketing activities. The role will work directly with the Head of Performance Marketing to execute search marketing strategies based on commercial objectives and implement creative, cost-efficient search campaigns to drive quality traffic and customers from around the globe.

This is an ideal chance for search professionals to take the next step in PPC by taking on client side ownership and managerial responsibilities. You will have exposure in other channels in order to develop a well-rounded range of digital marketing skills that will put you in great stead for the future. You will be surrounded by talented digital marketing professionals that will help drive strategic thinking and help you become a true expert in your field.


  • The role will require the candidate to be fully involved in multiple areas including:
  • Fully involved in multiple areas, including:
    • Goal-Setting
    • Keyword analysis and selection Strategy
    • Resourcing and Task Allocation Across PPC Team
    • Search ad network strategy
    • Bidding strategies
    • Content network strategy
    • Campaign Structure Strategy
    • Keyword Matching Strategy
    • Search-Term Targeting Strategy
    • Budgeting Strategy
    • Bidding Strategies
    • Dayparting Strategy
    • Bid Management Tool Strategy
    • Ad Creative and Copy Strategy
    • Destination or Landing Page Strategy
    • Reporting
    • Specialist & Innovative Paid Search Techniques
    • SEO Integration Strategy
    • Marketing Campaign Integration Strategy
  • Manage a growing team of PPC Executives
  • Assist the build out of the account in line with the international plan and global expansion
  • Manage budget and spend efficiently to ensure acquisition & traffic targets are met at an effective spend level
  • Keep the Head of Performance Marketing updated with all PPC activities on a daily, weekly, monthly basis
  • Test new strategies & landing pages for increased traffic, CTR and conversion rate
  • Work closely with other digital marketing team members to ensure strategies are in line with other channels
  • Identify opportunity areas for growth and optimization
  • Opportunity to be involved heavily with the recruitment, training and mentoring of future PPC team members

Skills and Experience?

  • Knowledgeable in all areas of PPC best practice with ideally 3 year's experience
  • Proven track record of running PPC campaigns efficiently while increasing revenue and traffic
  • Experience using PPC bid management tools (preferably Adobe Media Optimiser)
  • Experience managing retail campaigns in PPC
  • Good analytical skills with an advanced knowledge of Excel
  • Demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with PPC
  • A flexible, approachable attitude with good problem solving skills
  • Commercially focused and driven with the ability to work towards metrics and manage budgets
  • Ability to work to deadlines in a fast paced environment
  • Excellent verbal and written communication skills
  • An understanding of fashion and luxury fashion brands a bonus
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