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SME - Acquisition Manager - Middlesex, Staines, TW18 3DZ

About Us
Winner of 'Health Insurance Provider of the Year 2013', Bupa is the UK's leading healthcare company and Bupa's UK Market Unit makes up a key part of our business. We go beyond providing health insurance and protection products to our customers; we are here when they need us the most, providing the information they need to get through difficult times. Our roles are rewarding and in return you will be rewarded with excellent benefits and career opportunities.

About the job
The Acquisition Manager will support the Head of SME marketing in planning and delivering strategic Acquisition communications programmes for Bupa Heath Funding.
This role is as a key decision maker within the team and responsible for using their specialist knowledge of customer acquisition strategy for leading cross functional teams to deliver acquisition programmes of work.
Key Responsibilities
• To support the Head of SME marketing in achieving the agreed acquisition targets. And ensure acquisition activities are delivered within agreed timescales and budget.
• To lead the delivery of Acquisition Comms Strategy, project management, management of cross-functional teams and budgets.
• Manage direct report/s and their development
• To work closely with the Planning and media agencies to integrate strategies and understand new opportunities
• To network and research externally to bring industry best practice to Bupa
• To work with customer insight to understand the UK customer segments in terms of drivers of acquisition, attitudes and value of segments and to translate this insight into actionable plans.
• To understand the prospect journey across all the touchpoints and different channels and to act as the lynchpin in co-coordinating messages and communications to across these touchpoints and channels. This will both provide a single view and central point of reference but also aim to reduce duplication and crossover.
• To work closely with the Service and Sales functions to develop close working relationships and co-ordinate all acquisition activity from a communications and messaging perspective.
• To work closely with the actuarial, finance and insight teams to ensure that activities are being measured and evaluated for success against objectives.
• Use specialist knowledge to provide acquisition input into various projects within Marketing and other areas of the business where appropriate.
• To act as a subject matter expert/technical lead in relation to acquisition communications.

Specific Skills
• Educated to degree level
• Desirable - Diploma in Chartered Institute of Marketing (CIM) or Chartered Institute of Direct Marketing (IDM).
• A track record in delivering and executing acquisition strategy and leads.
• Ability to translate research, customer feedback and insight into actionable plans.
• Strong analytical and numeric skills.
• Excellent planning and organizational abilities.
• Experience of managing individuals or demonstrate a willingness and ability to manage people.
• Experience of influencing at senior leadership team level.
• Able to lead & work within a cross functional project team both in terms of idea generation and delivery.
• Experience of managing and developing budgets for business approval.
• Project management experience demonstrated within a cross functional team.

What we'll give you
We'll look after you with our contributory pension scheme, bonus scheme, private medical insurance and annual salary review and help balance your home and work life with 25 days holiday each year (pro rata for part time employees). We'll also help keep you in shape with free Bupa health screens, use of our onsite gym and access to our 24 hour health line. You will also receive regular training and coaching to support and develop you in your position.

Bupa is committed to an environment which will attract, retain and motivate its people. Bupa aims to ensure that every applicant to, or employee of is assessed for employment, promotion and development solely on the basis of personal merit and qualifications, regardless of gender, sexual orientation, pregnancy or maternity, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. For more information on our equal opportunities please contacts us.
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Munkavégzés helye Middlesex
Kategória Külföldi munka
Régió Külföld
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