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www.cvonline.hu

SEO Content Executive - London, Islington, EC1V 7DF


  • A hirdetés 1011 napja lejárt

The role?

This role will be responsible for conceptualising and generating content ideas that can be used on Farfetch as well as on external websites to better the overall SEO efforts. The successful candidate will be a creative person, passionate about SEO and have an interest in the fashion industry.

Responsibilities?

  • Build and maintain relationships between fashion bloggers and Farfetch
  • Plan and organise events for fashion bloggers to help raise brand awareness
  • Negotiate the publishing of Farfetch's content on 3rd party websites
  • Create new ideas that can be used for link building on a weekly basis
  • Look for new social platforms and websites that can be leveraged by Farfetch
  • Run and manage accounts on social/content platforms
  • Write content about fashion related themes and topics for 3rd party website
  • Regularly perform competitor research looking at link building techniques and on-site changes
  • Work with 3rd party agencies to produce creative content for Farfetch campaigns
  • Monthly SEO reporting showing insights and opportunities

Key skills and experience?

  • Good understanding of on-page SEO techniques
  • Excellent understanding of external SEO and link building
  • Must own and run own blog (can be any subject)
  • Knowledge of ranking factors in Google organic search
  • Exceptional communication and project management skills
  • Excellent Excel, Word and PowerPoint skills
  • Ability to work to a brief with clear deadlines but also to work independently
  • Good understanding of the wider fashion industry, including knowledge of fashion ecommerce sites, blogs and fashion magazines
  • Good understanding of Google Analytics and SEO reporting

Desired?

  • Degree related to creative subject or digital marketing
  • Understanding of HTML
  • Ideally, 1 year+ SEO experience working in-house OR an agency
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