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www.cvonline.hu

Principal Consultant - Consumer Analytics and Marketing - London


  • A hirdetés 965 napja lejárt
Capgemini is transforming how brands engage and interact with their consumers, helping them to develop and deliver the Digital strategies that will outperform the competition. We are a class leader in Digital Consulting, as recognised by global research firm Kennedy. We are at the forefront of research into digital transformation with MIT, helping organisations the world over understand the impact that digital is having to their consumers and business.
We are a market leader in the Insights arena, helping our clients align their information and analytics needs with their business strategy, defining the capabilities they will need and helping them deliver through the very latest business and technology solutions. We are currently delivering some of the largest programmes in the Insurance and Retail Banking industry, putting the consumer/customer at the heart of business decision making.
Our Business Analytics Team is Capgemini Consulting’s business analytics and strategic modelling capability. The team delivers analytical solutions and advisory services to a wide range of clients. This team is growing rapidly and we are seeking a senior hire to set a visionary direction for Consumer Analytics and Marketing to maximise the market opportunity, driving the development of that team and taking a leadership role with our clients to:
• Use every touch point to better understand consumer/customer behaviour and engage with them.
• Combine internal (e.g. interaction, transaction, etc.) and external (e.g. social listening, market research etc) data with rich analytical capabilities to drive insight and action.
• Make the shift to a truly personalised consumer experience through analytics and marketing automation.
• Integrate and optimise their marketing performance across channels.
• Innovate their business models and operations based upon robust insights e.g. use to influence decisions across the organisation.Link megjelenítése" width="0" height="0" />
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