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www.cvonline.hu

Paid Search Specialist (Fluent English) (TV-6989)


  • A hirdetés 52 napja lejárt

A munkáltatóról / About the company

Our multinational client is a leader in its sector and we are currently looking for a Paid Search Specialist to their Budapest-based office.

Pozíció részletezése / Position overview

Responsibilities: 

Primary responsibility across our European business for managing the strategy for paid search campaigns, including the optimization of each program to meet specified performance objectives and ROI expectations.

Day-to-day paid search campaign planning and budget management, including:
- Perform daily account management and of pay per click accounts on Google AdWords and Microsoft Bing
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Manage PLA Shopping Ads & Dynamic Remarketing Campaigns
- A/B and Multivariate testing for text ads and/or landing pages to improve engagement metrics
- Keyword research including negative keyword and bidding strategies
- Day-to-day tactical management campaigns and feeds on Google Shopping, including budget management, performance review and optimization.
- Build and maintain strong relationships with Google and third-party agencies (such as Channel Advisor) to help drive revenue goals and customer acquisition from SEM activities.
- Develop and manage creative testing strategy to improve Paid Search and Google Shopping channel conversions.
- Analyze KPIs and metrics for our acquisition channels. Recommend timely actions based on results to optimize campaigns, build awareness and identify new revenue opportunities.


Skills and knowledge: 

- 2-3 years experience in eCommerce / Web Marketing, with specific emphasis on paid-search using Google AdWords
- Working languages Fluent English. Basic Italian or German or Dutch is an advantage.
- Setting up, maintaining paid search accounts, PPC optimization techniques (ROI / CPA / CPM etc)
- Search Engine Desktop Tools (Google AdWords Editor) and Google AdWords Certification
- Experience with Analytics tools (Google Analytics, Coremetrics)
- Experience of managing Google Shopping Programs is an advantage
- Working knowledge of display networks including 3rd party tracking
- Have a strong understanding on how traffic is created from a site to conversion
- Self-Starter with positive attitude
- Highly organised and deadline orientated
- Up-to-date knowledge of industry trends for acquisition 

Helyek Budapest
Kategória Külföldi munka
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