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Media Officer - London

Job Description People for the Ethical Treatment of Animals Foundation (PETA UK) - an affiliate of PETA US, the largest animal rights organisation in the world - is dedicated to establishing and protecting the rights of all animals, educating policymakers and the public about cruelty to animals and promoting an understanding of the right of all animals to be treated with respect.
PETA UK and its affiliates work through public education, research, policy initiatives, legislative reform, and media and protest campaigns.
PETA UK is looking for someone to build media relationships, to find opportunities to promote the animal rights message through different mediums, and to generate media coverage for PETA's campaigns, including handling interviews and organising news releases and statements.
Reports To:
Associate Director
Primary Responsibilities and Duties:
• Develop new pitch ideas and ways to increase media coverage for animal rights issues using independent judgement
• Pitch PETA's work to the media
• Develop plans to reach specific audiences according to each media project
• Cultivate relationships with journalists and other members of the media
• Stay informed about current events and celebrity news
• Prepare and manage news releases
• Develop target lists for issue and campaign coverage
• Respond to media queries and prepare media statements
• Serve as a media spokesperson on animal rights issues
• Solicit free placement for print advertisements and video public service announcements
• Track and analyse the results of each media pitch and adjust efforts accordingly
• Maintain the contacts database, clippings files and other records in an organised fashion
• Participate in brainstorming meetings
• Perform any other duties assigned by the supervisor
• Experience in a similar role
• Thorough commitment to and knowledge of animal rights issues and campaigns
• Sophisticated understanding and appreciation of creative work
• Proven excellent strategic-thinking skills
• Excellent written and verbal communication skills
• Proactive, self-motivated and the proven ability to work independently and as part of a team
• Demonstrated ability to communicate effectively with a wide range of people
• Proven excellent organisational skills and attention to detail
• Ability to take initiative and follow through
• Proven ability to work well under pressure and meet deadlines
• Interest in celebrity culture
• Adherence to vegetarian or vegan lifestyle
• Supportive position vis-à-vis PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organisationLink megjelenítése" width="0" height="0" />
Munkavégzés helye London
Kategória Külföldi munka
Régió Külföld
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