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www.cvonline.hu

Marketing Campaign Specialist


  • A hirdetés 1203 napja lejárt

 

Our Client is looking for a Marketing Campaign Specialist who helps to develop and execute marketing campaigns in European region from Budapest office.

 

Marketing Campaign Specialist

 

Responsibilities:

  • Design and execute marketing communication activities and related tasks in the Marketing Automation Platform, manage database processes, work with external database supplier
  • As the database power user, support the team with data uploads, segmentation; develop and code campaigns, distribution lists, segmentation rules, contact groups and filters; prepare all database assets and data for all online direct marketing initiatives
  • Create regular reports and analysis of all database activities and results
  • Work with our CRM software, Salesforce.com (SFDC), understand data tables, structures and relations within SFDC
  • Understand, maintain and update data synchronization rules and processes between Oracle database and SFDC
  • Implement, maintain, and optimize automated lead scoring and lead nurturing processes and programs in own database
  • Contribute to creating and testing HTML emails, landing pages and forms with the Online team
  • Perform list uploads, data hygiene, de-dupe, segmentation, data appends and list management activities inside and outside
  • Extract data using SFDC, own database or SQL, understand the different data structures and sources; other data sources and extraction queries will also be necessary
  • Work with list providers/brokers on specific campaign list rental and purchase
  • Analyse operational process to identify and implement new efficiencies
  • Create and manage in-depth reports inside and outside of own database and SFDC to track database status, campaign activity, program effectiveness, and profitability.
  • Provide ad hoc reports to campaign managers and marketing team as requested. 

Requirements:

  • Marketing or Business Management degree
  • Proficient written and spoken English
  • Experience in database management, email campaign or marketing automation platforms
  • Online marketing analyst is an advantage
  • Web development is an advantage
  • Knowledge of the following is an advantage: Salesforce, Oracle database, CRM systems
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