Our Client is looking for a Marketing Campaign Specialist who helps to develop and execute marketing campaigns in European region from Budapest office.
Marketing Campaign Specialist
- Design and execute marketing communication activities and related tasks in the Marketing Automation Platform, manage database processes, work with external database supplier
- As the database power user, support the team with data uploads, segmentation; develop and code campaigns, distribution lists, segmentation rules, contact groups and filters; prepare all database assets and data for all online direct marketing initiatives
- Create regular reports and analysis of all database activities and results
- Work with our CRM software, Salesforce.com (SFDC), understand data tables, structures and relations within SFDC
- Understand, maintain and update data synchronization rules and processes between Oracle database and SFDC
- Implement, maintain, and optimize automated lead scoring and lead nurturing processes and programs in own database
- Contribute to creating and testing HTML emails, landing pages and forms with the Online team
- Perform list uploads, data hygiene, de-dupe, segmentation, data appends and list management activities inside and outside
- Extract data using SFDC, own database or SQL, understand the different data structures and sources; other data sources and extraction queries will also be necessary
- Work with list providers/brokers on specific campaign list rental and purchase
- Analyse operational process to identify and implement new efficiencies
- Create and manage in-depth reports inside and outside of own database and SFDC to track database status, campaign activity, program effectiveness, and profitability.
- Provide ad hoc reports to campaign managers and marketing team as requested.
- Marketing or Business Management degree
- Proficient written and spoken English
- Experience in database management, email campaign or marketing automation platforms
- Online marketing analyst is an advantage
- Web development is an advantage
- Knowledge of the following is an advantage: Salesforce, Oracle database, CRM systems