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Loyalty Marketing Specialist

Régió: Budapest

Randstad Hungary Kft.

Hozzáadva: 2017.06.21.
Jelentkezési határidő: 2015.03.27.
Hirdetés azonosító: 905708

Loyalty Marketing Specialist

Pozíció leírása / Job description

One of the dominant player of the oil / energy industry is looking for a talented Loyalty Marketing Specialist to develop loyalty business on the Hungarian market.

Feladatok:

- Strategic planning and coordination of Loyalty activities in HU in close cooperation with the Department Manager Marketing
- Align the local loyalty strategy and marketing plan with the International Loyalty Manager.
- Development of loyalty program related communication plan
- Planning and delivering CRM strategies across the Retail business unit encouraging customer retention and customer loyalty
- Budget planning and controlling
- Performance monitoring and post-analysis for all Loyalty activities (e.g. direct mailings, promotions etc.)
- Dialogue marketing and direct marketing
- Setup concept and activities for Filling station employees and Partners motivation
- Data analysis / Data Mining
- Selection and coordination of local loyalty marketing providers (agencies, copywriters, BTL, etc.)
- Conduct market research according to local needs, including the Mystery Shopping
- Leading and participation in retail marketing projects.

Elvárások:

- University degree (trade or economy)
- Experience in marketing min. 3-5 years, preferably in a similar position in Retail
- Excellent analytical skills, ability to make complex analytics into simple answers
- Proactive approach with strong collaborative skills
- Precise and structural approach
- Background in CRM, customer acquisition, re-engagement and retention strategies is a great advantage
- Excellent written and verbal communication skills
- Native Hungarian, fluent English
- Able to innovate, creative thinking

Amit kínálunk:

- Strong, stable company with international background
- Opportunity for personal and professional development
- Competitive salary package

Elvárások / Requirements

Amit kínálunk / Offer

Jelentkezés:
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