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Bayer is a global enterprise with core competencies in the fields of healthcare, crop protection. Our products and services are designed to benefit people and improve their quality of life. At the same time we want to create value through innovation, growth and high earning power.

For the Hungarian organization for indefinite period, we are looking for a


within the Consumer Health Division (OTC)


Main responsibilities:

  • Designs the local brand strategy in line with the global brand and the overall divisional strategy in alignment with the superior
  • Manages brand P&L in order to deliver against the financial commitments of the brand (budget) and to detect potential opportunities of improving brand profitability
  • Analyses market environment, consumer profile, competition, and own company capabilities in order to find ways and opportunities to strengthen the brand’s equity and market position
  • Creates with the support of creative and potentially BTL agencies as well as Trade Marketing effective and efficient communication for the brand (ATL & BTL)
  • Establishes with support of the media agency the annual brand media strategy in line with the communication objective(s) of the brand
  • Continuously measures brand performance, tracking results of different activities (DTC and HCP) in sell-out and sell-in (volume, value market share)
  • Provides monthly, quarterly and yearly financial forecasts (volume, price and P&I)
  • Defines and executes brand innovation strategy by selecting NPD for local roll-out, by leading integrated launch preparations with relevant stakeholders and by executing and tracking launches based on predefined activity plan


  • University degree preferably in business administration or economics with focus on marketing
  • 2-3 years’ working experience in marketing at a multinational company is a must, preferably in in FMCG and/or OTC sector


  • Result orientation and strong analytical skills
  • Client focus
  • Good relationship and communication skills
  • Dynamic personality, flexibility and general openness for novel ideas 
  • Integrity
  • Fluent in English

If you think this is an interesting and challenging position, please register yourself and upload your motivation letter and your English CV to the following website by clicking on the Apply button.

Helyek Budapest
Kategória Gyógyszeripar / Vegyipar
Értékesítés / Kereskedelem
Marketing / Reklám / Média / PR
Szükséges iskolai végzettség Egyetemi végzettség
Munkaidő tipusa Teljes munkaidő
Elvárt nyelvtudás Angol
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