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Japanese 'Performance Marketing Executive' - London, Islington, EC1V 7DF

The role?

The role is responsible for supporting the PPC team to deliver revenue through our paid search activity. You will have clearly outlined tasks & objectives and encouraged to contribute within the team as well as within the wider company.

The ideal candidate will be highly numerate and confident using Microsoft Excel. You will be surrounded by talented digital marketing professionals that will help drive strategic thinking and help you become a true expert in your field. Specific PPC experience is desirable, especially on Yahoo Japan, but not essential as training will be provided where required.

Key responsibilities:

  • Optimising and developing our Japanese PPC activity working closely with our Japanese Site Executive.
  • Assisting with account audits and implementing findings
  • Assisting with the optimisation of multi-market PPC campaigns to agreed campaign /profitability targets
  • Assist with the build out of the account in line with the international plan and global expansion
  • Manage spend efficiently to ensure acquisition & traffic targets are met at an effective spend level
  • Test new strategies & landing pages for increased traffic, click through rate and conversion rate
  • Work closely with other digital marketing team members to ensure strategies are in line with other channels
  • Help to identify opportunity areas for growth and optimization
  • You will be required to be fully involved in multiple areas, including:
    • Keyword analysis and selection Strategy
    • Bidding strategies
    • Search ad network strategy
    • Optimising by time of day/week
    • Content network strategy
    • Adobe AdLens for search
    • Campaign structuring
    • Ad creative and copy strategy
    • Keyword matching strategy
    • Destination or landing page strategy
    • Search-term targeting strategy
    • Reporting
    • Budgeting
    • Specialist and innovative paid search techniques

Key skills and experience?


  • Fluent Japanese and excellent written and verbal English
  • Degree qualified or equivalent in relevant subject such as maths, e-commerce or marketing
  • Demonstrable interest for e-commerce marketing
  • Strong attention to detail and ability to complete tasks accurately
  • Good analytical skills and comfortable using Excel
  • Flexible, approachable attitude with good problem-solving skills
  • Ability to work to deadlines in a fast-paced environment
  • Ability to prioritise tasks and maintain workloads
  • Commitment to on-going learning

Non-essential but desirable:

  • An understanding of fashion and luxury fashion brands
  • PPC experience
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Munkavégzés helye London
Kategória Külföldi munka
Régió Külföld
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