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Head of Customer Engagement - Berkshire

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Head of Customer Engagement
Employer: British Airways
Location: London Heathrow
Salary: Competitive

The Head of Customer Engagement based at our London Heathrow offices is pivotal senior marketing role, you will enjoy a far-reaching, lasting impact on one of the world's most prestigious brands. As the Head of Customer Engagement you will be accountable for British Airways' Loyalty programmes, proposition and Customer Relationship Management strategies. With a remit spanning our business and leisure segments, you will be responsible for engaging global communications across a range of one-to-one channels, delivered to both business and consumer audiences.

Accountable for defining our 121 Marketing Strategy, as the Head of Customer Engagement you will shape global propositions and loyalty communications - from our Executive Club, to brand new programmes aimed at small-to-medium enterprises. Taking ownership of the campaign delivery process and execution, you will identify system, processes and proposition developments, and drive global database acquisition plans. Crucially, as the Head of Customer Engagement you will develop and manage strong relationships with a range of partners and agencies.
To be equal to the challenge, you'll need an impressive track record spanning business-to-business (B2B) and business-to-consumer (B2C) marketing solutions, including loyalty programmes. Your expertise ranges from customer orientation and segmentation, through to database marketing. An excellent strategist with strong commercial acumen, you will bring to the role exceptional leadership and influencing skills.

To apply of the Head of Customer Engagement, click on the apply link now to visit our website. Link megjelenítése" width="0" height="0" />
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