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Head of Consumer - Marketing Insight - Principal - London


  • A hirdetés 934 napja lejárt
Our Business Analytics Team is Capgemini Consulting's business analytics and strategic modelling capability. The team delivers analytical solutions and advisory services to a wide range of clients. This team is growing rapidly and we are seeking a senior hire to set a visionary direction for our Consumer/Marketing Insight team to maximise the market opportunity, driving the development of that team and taking a leadership role with our clients to:
• Use every touchpoint to better understand consumer/customer behaviour and engage with them.
• Combine internal (e.g. interaction, transaction, etc.) and external (e.g. social listening, market research etc) data with rich analytical capabilities to drive insight and action.
• Make the shift to a truly personalised consumer experience through analytics and marketing automation.
• Integrate and optimise their marketing performance across channels.
• Innovate their business models and operations based upon robust insights e.g. use to influence decisions across the organisation.Link megjelenítése" width="0" height="0" />
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