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E commerce Marketing Manager - London

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UNIQLO is a modern Japanese company that inspires the world to dress casually.
UNIQLO has enjoyed strong growth by offering high-quality casual wear at reasonable prices based on its SPA (Specialty Store Retailer of Private Label Apparel) business model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984 in Japan. UNIQLO now has more than 1450 stores and worldwide operations,including the U.K., China, Hong Kong, South Korea, the United States, France, Singapore, Russia, Taiwan, Malaysia, Thailand, Germany and Australia.
Part of the Fast Retailing group, Uniqlo is truly determined to achieve the goals in the group's mission statement: "Changing clothes. Changing conventional wisdom. Change the world." and to become the #1 Retail Apparel Group in the world.
The purpose of the E commerce Marketing Manager role is to drive traffic to the Uniqlo E-commerce site by managing E-Commerce marketing channels (PPC, SEO, Affiliate programs, Social, Email, etc), contribute to the development of the overall E-commerce business through leadership in projects and align with the Marketing team to ensure synergies and coherence between E-Commerce Marketing Channels and Digital Marketing Brand Campaigns.
Key responsibilities of the role include:
Develop E-Commerce marketing channel strategy and budget to achieve overall E-Commerce objectives / targets
Develop customer contact / retention strategy
Ensure necessary content for campaigns are being developed and executed
Monitor performance of E-commerce marketing channels and adjust strategies /activities according to business performance
Manage external digital marketing agencies
Manage E-customer customer database, including analysis, segmentation and customer insights / analytics generation
Manage mobile app
Regular reporting / KPI management on E-commerce digital marketing activities
Provide insight / guidance to E-commerce website management team to enhance conversion rate
Work closely with Marketing team to ensure synergies between digital brand marketing and eCommerce marketing channels
Work closely with E-Commerce merchandising & website mgmt team to maximize conversion rate
Ensure continuous optimization of eCommerce marketing channels to drive greater traffic / conversion rate
Manage a two team members to deliver E-Commerce digital marketing objectives
Bachelor's degree required - preferably in management, E-commerce, marketing/media discipline
Minimum 4 years' experience in online / e-commerce
Experience in the retail sector, preferably in fashion OR experience working in a digital agency
Proven track record in managing e-commerce marketing channels
Excellent communication and relationship building skills
Strong analytical skills, including a track record in leveraging data to generate insights which to feed into marketing campaigns
Creativity / innovative thinking to drive accelerated growth of the business
Result oriented
Working knowledge in MS Office, including a good command in MS ExcelLink megjelenítése" width="0" height="0" />
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