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Director Social Gaming - Isle of Man, Douglas, IM1 1

Our client based in the Isle of Man is seeking to immediately appoint a Director of Social Gaming:

Key Responsibilities:

· Lead the growth of the company's social applications, from feature concept to design, build and customer acquisition. Manage this process while ensuring commercial success

· Lead the growth of the company's social app on iOS and Android

· Drive high-volume new customer acquisition in the social space leveraging Facebook marketing channels and virals as well as working with existing Go-To-Market and PR teams to develop and execute on tactics as needed

· Engage customers and create a large base of regular and loyal players. Optimize the choice of poker games to ensure the best range of games for play money players, and optimize the identity, community and engagement features and levers (e.g. choice of gifts, use of "hard and soft" game currencies, type of objectives and achievement levels etc.) to provide a constantly engaging and rewarding experience, particularly for new and inexperienced players

· Grow revenue by selling virtual items including chips to players. Identify key prospects and develop highly targeted promotions to players to maximize the revenue per player, customizing pricing and chip bundles to maximize sales

· Drive conversion of freemium players to real money gaming on desktop and mobile clients

· Develop a small but potent marketing team and ensure excellent cross-group collaboration. Create a team environment that supports data-driven decisions, that fosters creativity and innovation, and that is agile, highly competitive and very results-focused

· Identify any capacity and capability improvements needed within the team to grow the business, and lead the business case for increased resources, training and development as needed

· Manage the Social gaming business, taking accountability for overall commercial success and adapting activity as necessary. Provide weekly updates on business performance and tactical success, with more detailed monthly reports. Lead quarterly business reviews that assess overall performance, and review customer, financial and competitive progress. Lead budgeting and target setting in line with company planning cycles

· Liaise with other marketing teams, business development, PRM, development, operations and other internal teams to ensure CORE is aligned with existing PokerStars business and delivers a consistently great poker experience to our players

· Strong experience and knowledge of social gaming best practices

· Knowledge/experience in monetising social games

· Strong leadership skills, coupled with a hands-on management style

· Creating and managing a highly agile team that constantly refines and improves its products

· Excellent people management skills of both immediate and virtual teams

· Knowledge on how to optimize digital marketing

· A genuine passion, interest and experience in free to play gaming, online and offline

· Strong organizational agility, and comfort in managing across a matrixed organization

· International experience and experience in marketing to different markets, audiences and cultures

· Enhancing/extending a brand on an international scale, with a keen understanding of the principles of branding, messaging and communications in a highly competitive gaming market

· Online buzz marketing, customer acquisition and loyalty marketing.

If you feel you have the skills and have previously worked in the Gaming industry, please apply to this advertisement.

Applications which do not have the above knowledge and experience will be unsuccessful.


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Munkavégzés helye Isle of Man
Kategória Külföldi munka
Régió Külföld
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