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Digital Marketing Assistant- German Market - London

UNIQLO is a modern Japanese company that inspires the world to dress casually.
UNIQLO has enjoyed strong growth by offering high-quality casual wear at reasonable prices based on its SPA (Specialty Store Retailer of Private Label Apparel) business model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. UNIQLO now has worldwide operations, including in the U.K., China, Hong Kong, South Korea, the United States, France, Singapore, Russia, Taiwan and Malaysia. In 2012, we opened global flagship stores in Tokyo Ginza and San Francisco, as part of a plan to grow business worldwide. At the end of March 2013, we had 855 stores in Japan and 358 stores in other markets.
Part of the Fast Retailing group, Uniqlo is truly determined to achieve the goals in the group's mission statement: "Changing clothes. Changing conventional wisdom. Change the world." and to become the #1 Retail Apparel Group in the world.
Job purpose
The digital marketing assistant will be responsible for supporting the European digital marketing manager in the execution and planning of the overall online customer communication strategy, this role will focus on building UNIQLO EC customer base in Germany. This will be achieved primarily through supporting the digital marketing manager with all digital marketing activities and customer analysis to maximise acquisition and retention levels. The Digital Marketing Assistant will be responsible for supporting with the day to day agency communication for the EC marketing channels and ensuring that campaigns are launched on time. They shall also support in collating all relevant data to report back on campaign analysis.
Create briefs for digital ad creation and customer newsletter
Support with the management of the eCRM strategy and management of customer segmentation.
Support with day to day agency management covering SEM, affiliates and display marketing.
Help maintain and update the central European digital marketing calendar.
Support in the creation and execution of social media campaigns.
Support in the day to day optimisation of all digital marketing channels.
Find suitable partnerships and content partners to grow brand awareness across Europe.
Liaise with EC content and merchandising teams to deliver strong joined up online marketing campaigns. Draft clear and concise copy for marketing purposes. Support with onsite optimisation plan and software in order to improve conversion rate.
Manage segmentation and flow of all customer data from all channels including, in store, online, marketing promotions.
Work with wider European digital team to align communication and consistency.
Providing Support on all aspects of reporting and data collection.
Very well organized, and comfortable working on multiple projects at once.
Ability to manage critical paths and deliver projects on time.
Excellent communication skills
Strong commercial and analytical skills with a proven track record
Previous ecommerce experience
Excel and PowerPoint knowledge is essential
Fluent in German and English.
Previous experience in managing social media profiles or campaigns.
Experience using web analytics package is an advantageLink megjelenítése" width="0" height="0" />
Munkavégzés helye London
Kategória Külföldi munka
Régió Külföld
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