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Customer Marketing Manager - Berkshire, Slough, SL1 0


  • A hirdetés 866 napja lejárt
Role: Customer Marketing Manager
Portfolio Responsibility: Power Customer or Local Hero
Direct Reports: CME
Reports To: Senior Customer Marketing Manager

Application closing date: 28th January 2015
Salary: £42,000-£48,000


Role Purpose:
The Customer Marketing Manager at Reckitt Benckiser is responsible for implementing category growth strategies, through 4P tactical or strategic levers, which grow categories and ultimately drive sales and profit for RB.


Key Accountability:
§ Execute BIC category management, to ensure RB is delivering against retailer initiatives in line with RB desires
§ Understand relevant Category Growth Driver's within the retailer, with quantifiable £RSV opportunity, and how 4P tactics will deliver growth
§ Build strong partnerships with key stakeholders, internally & externally, considering touch points across various functions
§ Manage direct reports, and wider cross functional teams, enabling knowledge & expertise transfer that drives categories.
§ Act without bias, but remain commercially aware of decisions, communicating with tact and diplomacy at all times
§ Manage the range review process end to end, including presence at merchandising centres when required
§ Drive Reckitt Benckiser distribution, share of shelf and quality of placement via optimised range and merchandising
§ Translate & analyse data to recommend in store actions aimed at strengthening the category


Performance Measures:
§ Advantage Group engagement ranking
§ Scorecard achievement via measuring Customer, Shopper, Consumer, Retailer & RB metrics
§ Listed distribution tracker
§ Leadership - engagementLink megjelenítése" width="0" height="0" />
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