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Brand Manager - Berkshire, Slough, SL1 0


  • A hirdetés 1117 napja lejárt

As a Brand Manager at RB you'll be the ˜owner of Brand Equity' and responsible delivering specific financial growth objectives for assigned brands through the development and implementation of the annual brand plan. You'll be accountable for the development and execution of strategies for new advertising campaigns, packaging, trade and consumer promotions, and of course, for achieving great growth on your brand.

Responsibilities
• Own the brand P&L and be responsible for achievement of financial targets. Measurement is against NR, GM and PC.
• Achieving defined Nielsen objectives: Market share, penetration / loyalty/ and frequency etc, as relevant.
• Develop, recommend and lead the execution of local marketing plans and manage the effective deployment of the marketing budget.
• Initiate and manage market research projects to deliver powerful consumer insights as the basis for long term brand growth. Develop these insights into achievable plans.
• Lead the development of local copy strategy/executions and/or to ensure alignment to regional category strategy/execution.
• In close co-operation with the Sales function, identify trade needs/opportunities, develop pricing and distribution strategies and trade promotions for assigned brands.
• To contribute, where relevant, to global category projects and to deliver a product development programme to generate consistent sales and profit growth to build the business in the long term.Link megjelenítése" width="0" height="0" />
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